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How We Work Improving your marketing is a function of guiding your organization through the strategic brand and program development process. This process is focused on our unique 360° Brand Analysis, which results in your plans being developed in a real-world environment. Included in the 360° Brand Analysis and planning process are the following: • Visionary Positioning based on benefits analyses • Complete Brand and positioning strategies • Fact-based knowledge development • Marketing and Branding Plans and Programs • Program implementation and evaluation • On site implementation and coaching Our brand planning process takes advantage of a wide range of information development experience and planning tools from our formidable toolbox. Many of these tools were specifically developed or modified by Brand Strategist, Richard D'Amico to enhance the effectiveness of our planning and analytical processes. The Tool Box Traditional marketing and trend analyses including product, market and communications research such as: • Five Forces style market, sector and industry research • Concept validation • Brand essence evaluation • Brand positioning evaluation • Benefits testing • Creative response mapping • Internet-based research • Fast track SWOT analyses

Brands & Strategies, LLC       •       (631) 239-5032       •       18 Oxford St, Northport, NY 11768       •       rdamico@brandsandstrategies.com